Our Philosophy

We’ve always championed creativity and craft. Zaina is a celebration of the crafts and crafts people of Kashmir, contemporized but with Kashmir’s unique traditions and skills.

Our attempt has been to reorient this craft to the modern context by ensuring that each design has a utilitarian value and an aesthetic that is current.

 We believe that good design is at the core of making our crafts and the livelihoods of the artisans sustainable. Our effort has been to bring to you the best of well designed handicrafts from Kashmir, wrapped in the love of its people.

The result is a series of products in the home and lifestyle space that has a wide appeal among contemporary customers.