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Meaning of Zaina

Zaina comes from the name of one of the oldest bridges in Kashmir called Zaina Kadal, on river Jhelum. The area around it became a market for Kashmiri handicrafts and to us it means a bridge between the Kashmiri artisan stories and the rest of the world.

Zaina also means beauty –invoking the natural wonder of the valley of Kashmir. Every artisan gets their inspiration from it to give their work a unique depth.

Crafts of Kashmir by Zaina

Our Purpose

Our endeavor is to bring unique and high-quality craftsmanship from Kashmir directly to you. Each product or artefact is painstakingly handcrafted using age old techniques and traditions that come straight from the Kashmiri artisans’ heart. With this initiative, we aim to not only revive their craft but also provide them new livelihood opportunities to reach global markets.

Bringing you a little piece of Kashmir

With each of our products we bring the paradise that is Kashmir, closer to you. It's ethereal beauty, vibrant nature in its mountains, lakes, gardens, flowers and birds comes to you in our games, boxes, trays, home accessories and so much more.


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